Case Study

Spotify Wrapped

An annual feature offered by the popular music streaming platform. It provides users with a fascinating glimpse into their own music listening habits over the past year.

2023
Landing Page
Spotify

Case Study

Spotify Wrapped

An annual feature offered by the popular music streaming platform. It provides users with a fascinating glimpse into their own music listening habits over the past year.

2023
Landing Page
Spotify

Case Study

Spotify Wrapped

An annual feature offered by the popular music streaming platform. It provides users with a fascinating glimpse into their own music listening habits over the past year.

2023
Landing Page
Spotify

Discover patterns in your music preferences

When Spotify Wrapped is released, users can access personalized statistics, including their most-streamed songs, artists, and genres. It's like a musical time capsule.

3

3

months

9

9

million views

45

45

press articles

6

6

awards

This feature has become a social media trend, with users excitedly sharing their Spotify Wrapped results with friends, sparking conversations about music tastes and trends.

Spotify Wrapped not only celebrates individual listening habits but also showcases global music trends, highlighting the most-streamed songs and artists worldwide. It's a fantastic way for Spotify users to reflect on their music journey and connect with others over the universal language of music.